a personal flow of consciousness - by - Matteo Brunati

Il traffico organico di Facebook in crollo, le no-profit, il ROI ed il Marketing 3.0

  • La vera sfida per le “Agenzie Social” e per i Brand (e pare anche per le NGO) diventa quindi essere quella già ribattezzata del “Marketing 3.0“: non già disseminare messaggi al più vasto target possibile (1.0), non più customizzare i messaggi inviati (2.0), ma offrire i giusti messaggi emozionali e di interesse al target giusto, che conosco alla perfezione e con cui so relazionarmi (3.0).
  • E pare che Koltler ci abbia preso un’altra volta. O, per lo meno, sino alla prossima rivoluzione digitale.
In a world where an ever increasing amount of data is generated and collected, those publishing the data must pay greater attention to putting the data into context, to increase its usability and impact. The importance of adding context when publishing Open Data | European Public Sector Information Platform
This is where RDF-based technologies come in. Their strength is in connectivity. Smaller, modular vocabularies from different sources can be combined, linked, expanded and built upon to create information models for different domains. Unlike UML, these models are directly usable and query-able and can include reference data. Since models and data use the same data model, they can be queried with the same query language – SPARQL. Each entity has a unique global identifier or URI on the web. As a result, diverse data from different applications can be brought together easily. With the semantics of data directly accessible to applications, each can interpret merged data according to its needs. RDF is Critical to a Successful Internet of Things - Semanticweb.com