The essential point is that organizations are increasingly handing over control of their innovation and even the productive inputs to their product development directly to their customers. Everyone from XM Radio to General Motors to USA Today is experimenting with transferring various levels of control over their products to their customers. Call it commercial crowdsourcing, but the techniques of Product Development 2.0 allows companies to build financially viable “products” built by their customers while retaining essential ownership and control of the result.
» A checkpoint on Web 2.0 in the enterprise, Part 2 | Enterprise Web 2.0 | ZDNet.com
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